iPhone Then and Now: Fewer Willing to Buy; More Willing to Pay
The percentage of shoppers reporting they were “very likely” or “extremely likely” to purchase an iPhone actually fell from 26 percent to 15 percent between the period after the launch announcement and the first week of June, according to Compete surveys of consumers shopping for or researching iPods in January and June, reports MarketingCharts.
However, some 8 percent of those saying in June that they were very likely to buy an iPhone were also willing to spend over $500 on it - compared with 0.3 percent who had said so five months earlier, according to Compete.
Source: Marketing Charts
